{"id":8177,"date":"2024-03-20T15:40:06","date_gmt":"2024-03-20T18:40:06","guid":{"rendered":"https:\/\/iiep.economicas.uba.ar\/?p=8177"},"modified":"2025-08-22T12:32:29","modified_gmt":"2025-08-22T15:32:29","slug":"transformacion-digital-y-nuevas-tecnologias-disruptivas-para-contribuir-al-desafio-de-exportar-productos-diferenciados-en-la-agroindustria-en-argentina-y-otros-paises-de-la-region-de-america-latina","status":"publish","type":"post","link":"https:\/\/economicas.uba.ar\/iiep\/transformacion-digital-y-nuevas-tecnologias-disruptivas-para-contribuir-al-desafio-de-exportar-productos-diferenciados-en-la-agroindustria-en-argentina-y-otros-paises-de-la-region-de-america-latina\/","title":{"rendered":"Transformaci\u00f3n digital y nuevas tecnolog\u00edas disruptivas para contribuir al desaf\u00edo de exportar productos diferenciados en la agroindustria en Argentina y otros pa\u00edses de la regi\u00f3n de Am\u00e9rica Latina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8177\" class=\"elementor elementor-8177\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e6a18e e-flex e-con-boxed e-con e-parent\" data-id=\"11e6a18e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d2d24b elementor-widget elementor-widget-text-editor\" data-id=\"53d2d24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-alignment-left\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-65fb3dffb0848\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child wd-rs-65fb3dffb0848 wd-title-color-primary wd-title-style-default wd-width-100 text-left wd-underline-colored\"><div class=\"title-subtitle subtitle-color-primary font-default subtitle-style-default wd-font-weight- wd-fontsize-xs\">UBACYT<\/div><div class=\"liner-continer\"><h4 class=\"woodmart-title-container title wd-font-weight- wd-fontsize-l\">Transformaci\u00f3n digital y nuevas tecnolog\u00edas disruptivas para contribuir al desaf\u00edo de exportar productos diferenciados en la agroindustria en Argentina y otros pa\u00edses de la regi\u00f3n de Am\u00e9rica Latina<\/h4><\/div><div class=\"title-after_title set-cont-mb-s reset-last-child wd-fontsize-xs\">DIRECTOR: Lachman, Jerem\u00edas<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-alignment-left\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-64de67f78cb80\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child wd-rs-64de67f78cb80 wd-title-color-default wd-title-style-default wd-width-90 text-left wd-off-anim wpb_animate_when_almost_visible wpb_wd-zoom-in wd-zoom-in wd-anim-name_wd-zoom-in vc_custom_1692297218849 wd-underline-colored wpb_start_animation animated\"><div class=\"liner-continer\"><h2 class=\"woodmart-title-container title wd-font-weight-300 wd-fontsize-m\"><strong><u>Sobre el proyecto<\/u><\/strong><\/h2><\/div><\/div><div class=\"wpb_text_column wpb_content_element vc_custom_1710959868661\"><div class=\"wpb_wrapper\"><p>Dada la relevancia que tiene la producci\u00f3n agroindustrial en Argentina, el objetivo central es analizar los principales factores asociados a la creciente transformaci\u00f3n digital y uso de tecnolog\u00edas disruptivas en este sector. En este proyecto nos proponemos estudiar factores asociados al ecosistema emprendedor Agtech de Argentina, la generaci\u00f3n de oferta de tecnolog\u00edas digitales por parte de actores locales, as\u00ed como tambi\u00e9n aquellos elementos de la demanda que perimir\u00e1n comprender c\u00f3mo est\u00e1 ocurriendo el proceso de incorporaci\u00f3n de herramientas digitales a lo largo de la cadena de valor agroindustrial. Esto nos permitir\u00e1 identificar y analizar los factores asociados al surgimiento de empresas locales que desarrollan y ofrecen estos servicios digitales, las fuerzas que lideran el proceso de difusi\u00f3n y otros elementos del ecosistema emprendedor que inciden en ambos lados. Se propone identificar las barreras y desaf\u00edos del fen\u00f3meno de transformaci\u00f3n digital de la agroindustria en Argentina para poder contribuir a la propuesta de pol\u00edticas p\u00fablicas que permitan abordar este desafi\u00f3. Para abordar estos desaf\u00edos nos proponemos emplear metodolog\u00edas cualitativas (e.g., basadas en casos de estudio) y cuantitativas (e.g., an\u00e1lisis basados en modelos econom\u00e9tricos a partir de datos generados por encuestas). Se espera que este trabajo genere impactos en diversos \u00e1mbitos ligados a la promoci\u00f3n de la transformaci\u00f3n digital en la agroindustria en pa\u00edses de Am\u00e9rica Latina. En t\u00e9rminos generales buscaremos que los casos de estudio sirvan de gu\u00eda para entender c\u00f3mo el ecosistema emprendedor ligado al Agtech en Argentina pudo expandirse y de este modo ampliar tanto la oferta local de tecnolog\u00edas digitales para actividades agroindustriales, as\u00ed como tambi\u00e9n su uso a lo largo de las cadenas de valor. Las lecciones aprendidas podr\u00e1n ser publicadas en art\u00edculos acad\u00e9micos los cuales se espera que sean de inter\u00e9s tanto para policy makers como para el sector privado y la academia.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0bd7b4 e-flex e-con-boxed e-con e-parent\" data-id=\"d0bd7b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2eb6e elementor-widget elementor-widget-heading\" data-id=\"4e2eb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db179c elementor-widget elementor-widget-ucaddon_post_blocks\" data-id=\"7db179c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_blocks.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Blocks -->\n\t\t<link id='font-awesome-css' href='https:\/\/economicas.uba.ar\/iiep\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/economicas.uba.ar\/iiep\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Blocks *\/\n\n#uc_post_blocks_elementor_7db179c {\n    display:grid;\n}\n#uc_post_blocks_elementor_7db179c .ue_post_blocks_box\n{\n  overflow:hidden;\n}\n\n#uc_post_blocks_elementor_7db179c .ue_post_blocks_image\n{\n  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id=\"uc_post_blocks_elementor_7db179c\" class=\"ue_post_blocks uc-items-wrapper\" >\n    <div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/economicas.uba.ar\/iiep\/lachman-jeremias\/\" style=\"display:block;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/economicas.uba.ar\/iiep\/wp-content\/uploads\/JeremiasLachman.jpg\"  src=\"https:\/\/economicas.uba.ar\/iiep\/wp-content\/uploads\/JeremiasLachman.jpg\" alt=\"xr:d:DAFS5QDMSRo:15,j:42141807684,t:22112514\" width=\"500\" height=\"500\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/economicas.uba.ar\/iiep\/lachman-jeremias\/\">Lachman, Jerem\u00edas<\/a><\/div>    \n        \n    \n          <\/div>\n<\/div>\n<div class=\"ue_post_blocks_box\">\n    <div class=\"ue_post_blocks_image\">\n    <a href=\"https:\/\/economicas.uba.ar\/iiep\/jack-pablo\/\" style=\"display:block;\"><img decoding=\"async\" src=\"https:\/\/economicas.uba.ar\/iiep\/wp-content\/uploads\/PabloJack.png\"  src=\"https:\/\/economicas.uba.ar\/iiep\/wp-content\/uploads\/PabloJack.png\" alt=\"PabloJack\" width=\"500\" height=\"500\"><\/a>\n  <\/div>\n    <div class=\"ue_post_blocks_content\">\n      \n     \n         \n    <div class=\"ue_post_blocks_title\"><a href=\"https:\/\/economicas.uba.ar\/iiep\/jack-pablo\/\">Jack, Pablo<\/a><\/div>    \n        \n    \n          <\/div>\n<\/div>\n\n<\/div>\n<!-- end Post Blocks -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UBACYT Transformaci\u00f3n digital y nuevas tecnolog\u00edas disruptivas para contribuir al desaf\u00edo de exportar productos diferenciados en la agroindustria en Argentina y otros pa\u00edses de la regi\u00f3n de Am\u00e9rica Latina DIRECTOR:<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-8177","post","type-post","status-publish","format-standard","hentry","category-ubacyt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformaci\u00f3n digital y nuevas tecnolog\u00edas disruptivas para contribuir al desaf\u00edo de exportar productos diferenciados en la agroindustria en Argentina y otros pa\u00edses de la regi\u00f3n de Am\u00e9rica Latina - IIEP UBA-CONICET<\/title>\n<meta name=\"description\" content=\"Proyecto - IIEP UBA-CONICET - Director: Lachman, Jeremias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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